Resources
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Article Insights
Is Diversification of Revenue Good for Nonprofit Financial Health?
There’s no substitute for understanding the ins and outs of an issue and then smartly applying them to your own situation.

Article Research
Diversification Reconsidered: The Risks and Rewards of Revenue Concentration
Peter Frumkin and Elizabeth Keating take another look at the wisdom of diversifying one’s revenue mix.

Article
How Nonprofits Get Really Big (2024 Update)
This pair of articles make the argument that if you are after sheer size, revenue concentration may be the way to go.

Article Research
Beyond Donations: Isomorphism and Revenue Mix in Nonprofit Startups
Fascinating work on “field isomorphism,” or why fields tend to use the funding streams their peers use as central sources.

Article Research
The Accumulation of Nonprofit Profits: A Dynamic Analysis
Many nonprofits seek secondary sources to add to unrestricted net assets and reserves even when the dollars don’t justify the effort.

Article Research
Nonprofit Revenue Strategy and Downside Risk: Applying Portfolio Theory and Extreme Value Theory
It is best to incorporate portfolio diversification that seeks a negative correlation between sources to avoid simultaneous losses.