Is Diversification of Revenue Good for Nonprofit Financial Health?
In two words, it depends. As authors Mark Hager and ChiaKo Hung explain, “Strategy, expertise, history, commitment, cause, and revenue mix differ from case to case, with a million different permutations.” Thus, “Study your own case, think through the ramifications, talk to everyone involved, and make your best calls without paying undue attention to an overly simplified prescription.” Published in the Nonprofit Quarterly in the spring of 2019.
