Types Of CRM Applications Explained: Which One Is Best For You?

This piece from the Forbes Advisor by Lee Davis and Cassie Bottorff provides a comprehensive guide (circa March 2023) to the varieties of customer relationship management platforms available: collaborative, operational, and analytical.

The right CRM recipe for you is a function of your objectives and goals. Fortunately, CRM platforms are not purpose-built—some of the best CRM software offer multiple types in one package, or via á la carte add-ons. When you decide which type(s) of CRM that you want to deploy, you have the freedom to choose the solutions that work for you without overpaying for features that you’ll never use.

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