Community Influences: Understanding Nonprofit Markets
In a Spectrum white paper, Steve Zimmerman outlines a framework through which nonprofit executives can segment the market, develop a shared understanding of relevant forces, and prioritize the most pressing market-based challenges they face.
The communities in which nonprofits operate have a significant influence on the extent to which organizations can achieve their missions. A complex network of beneficiaries, funders, competitors, and collaborators surround nonprofits and foster their success or lead to their decline. To strengthen long-term sustainability leadership needs to understand who the important actors are, how quickly changes in the market occur, and how volatility will impact the organization’s business model.
