Anniee, the one thing I would add is to track everything with UTM parameters. It is the only way to know which platform is actually driving donations, not just likes. One has to be smart, not just social.
The funding freezes and policy shifts are the biggest concerns. Unpredictable grants and revised contract terms are forcing organisations to operate in survival mode, making it hard to retain staff, plan ahead, or speak openly about their mission. It has become a daily fight for financial stability.
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