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This is a good read. You may want to include these two perspectives in your next conversation:
8. Treat social media as a donor journey, not just a traffic source
Social media should not simply send visitors to a nonprofit’s homepage. Each campaign should guide people toward a specific next step of donating, volunteering, signing up, attending an event, or learning more about the cause.
9. Build trust before asking for donations
A nonprofit’s social presence can demonstrate transparency by sharing impact reports, beneficiary stories, project updates, and evidence of how donations are used. This gives potential supporters reasons to trust the organization before they reach the donation page.