Amanda Nelson, Director of Engagement

Director of Engagement, Nonprofit Financial Commons

Amanda Nelson, a seasoned marketing professional, currently holds the position of Director of Engagement within Nonprofit Financial Commons. She is instrumental in steering the strategic planning process, utilizing in-depth data analysis to inform and refine engagement strategies. She orchestrates a diverse range of marketing endeavors, ensuring a seamless fusion of innovative approaches that resonate with target audiences. Her expertise lies in crafting compelling narratives that not only captivate but also drive impactful change within the communities served by her organization.

Before assuming her current role, Amanda served as the Associate Director of Development and Marketing at YouthConnect – Boys & Girls Clubs Boston, she diligently built and maintained relationships with individual and institutional donors. Her role involved managing grant proposals, donor stewardship, event coordination, and crafting compelling content across various channels to highlight YC’s organization's impact.

Prior to her impactful stint at YouthConnect, Amanda honed her skills at The Nonprofit Quarterly, where she significantly contributed as the Marketing and Development Manager. During this time, she strategized and executed multi-channel marketing plans, enhancing the Leading Edge membership program and elevating magazine subscription sales through innovative campaigns and collaborations with cross-functional teams.

A graduate of Lasell University with a Master of Science in Management (M.S.M) in Marketing, Amanda Nelson's career trajectory demonstrates her commitment to driving impactful marketing initiatives. Her proficiency in data-driven strategies and her passion for crafting compelling narratives align seamlessly with her goal of effecting positive change within the communities she serves.